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| 999 |
_c23724 _d23724 |
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| 001 | 17373467 | ||
| 003 | OSt | ||
| 005 | 20201202102446.0 | ||
| 008 | 120705s2013 nyua b 001 0 eng | ||
| 010 | _a 2012026802 | ||
| 020 | _a9780415896566 | ||
| 040 |
_aMMU _cMMU _bEng _dMMU |
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| 042 | _apcc | ||
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_aHF5415.55 _b.B35 2013 |
| 082 | 0 | 0 |
_a658.8/02 _223 |
| 100 | 1 |
_aBaran, Roger J. _q(Roger Joseph), _d1945- |
|
| 245 | 1 | 0 |
_aCRM : _bthe foundation of contemporary marketing strategy / _cRoger J. Baran & Robert Galka. |
| 260 |
_aNew York, NY : _bRoutledge, _c2013. |
||
| 300 |
_aix, 393 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references (p. [369]-383) and index. | ||
| 650 | 0 | _aRelationship marketing. | |
| 650 | 0 |
_aCustomer relations _xManagement. |
|
| 700 | 1 | _aGalka, Robert J. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cLOAN LOAN |
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