000 01193cam a22003134a 4500
001 13682781
003 OSt
005 20170518103335.0
008 040810s2006 maua b 001 0 eng
010 _a 2004057947
020 _a0072961449 (alk. paper)
040 _aMMU
_cMMU
_dMMU
_bEng
042 _apcc
050 0 0 _aHF5415.153
_b.C72 2006
082 0 0 _a658.5/75
_222
100 1 _aCrawford, C. Merle
_q(Charles Merle),
_d1924-
245 1 0 _aNew products management /
_cMerle Crawford, Anthony Di Benedetto.
250 _a8th ed.
260 _aBoston, Mass. :
_bMcGraw-Hill/Irwin,
_cc2006.
300 _axx, 540 p. :
_bill. ;
_c24 cm.
440 0 _aMcGraw-Hill/Irwin series in marketing
504 _aIncludes bibliographical references and index.
650 0 _aNew products
_xManagement.
700 1 _aDi Benedetto, C. Anthony.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0618/2004057947-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0618/2004057947-t.html
942 _2ddc
_cLOAN LOAN
999 _c24514
_d24514