000 nam a22 7a 4500
999 _c30396
_d30395
003 OSt
005 20180123104536.0
008 180123b ||||| |||| 00| 0 eng d
040 _aMMU
_beng
_cMMU
_dMMU
050 _aHF 5415 .M294 2014
245 _aMeasurable Marketing/
_cNeil Bendle.
260 _aCanada:
_bIvey Business School,
_c2014.
300 _a193 p.:
500 _aIncludes bibliographical reference
942 _2lcc
_cLOAN LOAN