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Ratings analysis : the theory and practice of audience research / James G. Webster, Patricia F. Phalen, Lawrence W. Lichty.

By: Contributor(s): Material type: TextTextSeries: LEA's communication seriesPublication details: Mahwah, N.J. : L. Erlbaum Associates, c2006.Edition: 3rd edDescription: xviii, 317 p. : ill. ; 24 cmISBN:
  • 0805854096 (c. : alk. paper)
  • 080585410X (p. : alk. paper)
Subject(s): DDC classification:
  • 384.54/4 23
LOC classification:
  • HE8700.65 .W42 2006
Online resources:
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Item type Current library Call number Status Barcode
L L Maasai Mara University Library -Main Campus HE8700.65 .W42 2005 (Browse shelf(Opens below)) Available 17025345

Includes bibliographical references (p. 287-301) and indexes.

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