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Marketing : an introduction / Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University.

By: Contributor(s): Material type: TextTextPublisher: Boston : Pearson, [2015]Edition: 2nd Canadian edDescription: xxvii, 619 pages : color illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0131857207
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415 .M295 2006
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Item type Current library Call number Status Barcode
L L Maasai Mara University Library -Main Campus HF5415 .M295 2006 (Browse shelf(Opens below)) Available 17025769

Includes bibliographical references (pages 597-622) and indexes.

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