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Basic Marketing : a global-managerial approach /

Perreault, William D.

Basic Marketing : a global-managerial approach / William D. Perreault. - Chicago : Irwin, 2005. - xxvi, 833 p. : ill. ;

include index include index

ISBN: 256139903

Subjects--Topical Terms:
Marketing management

LC Class. No.: HF5415.13 / .M369 2005

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Basic Marketing : a global-managerial approach /