Basic Marketing : (Record no. 15317)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00689nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230116065315.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160203b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 256139903 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MMU |
| Original cataloging agency | MMU |
| Language of cataloging | eng |
| Modifying agency | MMU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M369 2005 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing : |
| Remainder of title | a global-managerial approach / |
| Statement of responsibility, etc. | William D. Perreault. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chicago : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 833 p. : |
| Other physical details | ill. ; |
| 500 ## - GENERAL NOTE | |
| General note | include index |
| 500 ## - GENERAL NOTE | |
| General note | include index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 9 (RLIN) | 455 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mc clarthy Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | L |
| Edition | 15 th ed. |
| 980 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--PERSONAL NAME/TITLE [LOCAL, CANADA] | |
| Personal name | ^d20120814 02:23:54^okorir |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Maasai Mara University Library -Main Campus | Maasai Mara University Library -Main Campus | 10/23/2015 | Donation | HF5415.13.M369 1996 | 201514970 | 10/23/2015 | 10/23/2015 | L | ||||||
| Library of Congress Classification | Maasai Mara University Library -Main Campus | Maasai Mara University Library -Main Campus | 02/03/2016 | Donation | HF5415.13.M369 2005 | 201514417 | 10/08/2016 | 02/03/2016 | L | ||||||
| Library of Congress Classification | Maasai Mara University Library -Main Campus | Maasai Mara University Library -Main Campus | 07/18/2016 | DONATION | 1 | HF5415.13.M369 2005 | 20128274 | 02/07/2018 | 07/18/2016 | L | 02/07/2018 | ||||
| Library of Congress Classification | Maasai Mara University Library -Main Campus | Maasai Mara University Library -Main Campus | 07/21/2016 | DONATION | HF5415.13.M369 1999 | 20128530 | 07/21/2016 | 07/21/2016 | L | ||||||
| Library of Congress Classification | Maasai Mara University Library -Main Campus | Maasai Mara University Library -Main Campus | 06/07/2017 | Donation -T4C | HF5415.13.M369 2005 | 17034345 | 06/07/2017 | 06/07/2017 | L |