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Consumer behavior : building marketing strategy /

Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. - 10th ed. - Boston : McGraw-Hill/Irwin, c2007. - xxiv, 790 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)

Includes bibliographical references and indexes.

ISBN: 0073101370 (book : alk. paper) 0073261548 (book & CDROM) 9780073101378

Subjects--Topical Terms:
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.

LC Class. No.: HF5415.33.U6 / H38 2007

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Consumer behavior : building marketing strategy /