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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2007.Edition: 10th edDescription: xxiv, 790 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0073101370 (book : alk. paper)
  • 0073261548 (book & CDROM)
  • 9780073101378
Subject(s): LOC classification:
  • HF5415.33.U6 H38 2007
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Item type Current library Call number Status Barcode
L L Maasai Mara University Library -Main Campus HF5415.33.U6 2007 (Browse shelf(Opens below)) Available 17023085
L L Maasai Mara University Library -Main Campus HF5415.33 .U6C653 2007 (Browse shelf(Opens below)) Available 17021271

Includes bibliographical references and indexes.

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