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The discipline of market leaders : choose your customers, narrow your focus, dominate your market /

Treacy, Michael.

The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema. - [Expanded ed.]. - Reading, Mass. : Addison-Wesley Pub. Co., c1997. - xiv, 210 p. : ill. ; 21 cm.

Includes index.

ISBN: 0201407191

LCCN: 98100603

Subjects--Topical Terms:
Competition.
Market segmentation.
Quality of products.
Customer services.

LC Class. No.: HD41 / .T67 1995

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The discipline of market leaders : choose your customers, narrow your focus, dominate your market /