New products management /
Crawford, C. Merle 1924-
New products management / Merle Crawford, Anthony Di Benedetto. - 8th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006. - xx, 540 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072961449 (alk. paper)
2004057947
New products--Management.
HF5415.153 / .C72 2006
658.5/75
New products management / Merle Crawford, Anthony Di Benedetto. - 8th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006. - xx, 540 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072961449 (alk. paper)
2004057947
New products--Management.
HF5415.153 / .C72 2006
658.5/75