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New products management / Merle Crawford, Anthony Di Benedetto.

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006.Edition: 8th edDescription: xx, 540 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
L	Maasai Mara University Library -Main Campus	HF5415.53.C72 2006 (Browse shelf(Opens below))	Available	17026902

Includes bibliographical references and index.

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