Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico.
Material type:
TextPublication details: Australia ; Cincinnati, Ohio : South-Western College Pub., 2002.Edition: 3rd edDescription: xxix, 553 p. : col. ill. ; 28 cmISBN: - 032406392X
- 658.8 21
- HF5415 .Z53 2002
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Maasai Mara University Library -Main Campus | HF5415.Z53 2002 (Browse shelf(Opens below)) | Available | 20128211 |
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| HF5415 .T53 2008 Principles of marketing / | HF5415 .T78 1998 Canadian marketing in action / | HF5415 .W66 2004 Business Ethics In Uncertain Times/ | HF5415.Z53 2002 Effective marketing : | HF 5415.Z96 1999 The end of Marketing as we Know It / | HF5415.1 .S25 2014 Marketing simplified/ | HF5415.1 .S25 2014 Marketing simplified/ |
Includes bibliographical references and index.
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