Ratings analysis : the theory and practice of audience research / James G. Webster, Patricia F. Phalen, Lawrence W. Lichty.
Material type:
TextSeries: LEA's communication seriesPublication details: Mahwah, N.J. : L. Erlbaum Associates, c2006.Edition: 3rd edDescription: xviii, 317 p. : ill. ; 24 cmISBN: - 0805854096 (c. : alk. paper)
- 080585410X (p. : alk. paper)
- 384.54/4 23
- HE8700.65 .W42 2006
| Item type | Current library | Call number | Status | Barcode | |
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Maasai Mara University Library -Main Campus | HE8700.65 .W42 2005 (Browse shelf(Opens below)) | Available | 17025345 |
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| HE7631.C34 1997 The death of distance/ | HE7631 .R69 1995 Telecommunications for managers / | HE8700.65 .K82 1990 Television and the quality of life : how viewing shapes everyday experience / | HE8700.65 .W42 2005 Ratings analysis : | HE8700.9 .K4M38 2006 Television in Kenya : regulation and programming/ | HE8846.A55H68 1988 Managerial lives in transition: Advancing age and changing times/ | HE9715.J25H67 2006 The Cell Phone : |
Includes bibliographical references (p. 287-301) and indexes.
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