Small business management : launching & growing entrepreneurial ventures / Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy.
Material type:
TextPublisher: Stamford, CT : Cengage Learning, [2014]Edition: 17eDescription: xxiv, 706 pages : illustrations (chiefly color) ; 29 cmContent type: - text
- unmediated
- volume
- 9781133947752 (hardback)
- 1133947751 (hardback)
- 658.022 23
- HD62.7 .L66 2014
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
L
|
Maasai Mara University Library -Main Campus | HD 62.7 .S618 2014 (Browse shelf(Opens below)) | Available | 24040219 |
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| HD62.7.S618 2007 Small business management: | HD62.7.S618 2010 Small business management: | HD62.7.S618 2010 Small business management: | HD 62.7 .S618 2014 Small business management : launching & growing entrepreneurial ventures / | HD62.7 .S63 2009 Small business IT for dummies / | HD62.7.S9 1991 Successful Small Business Management / | HD 62.7.Z55 2008 Essentials of Entrepreneurship and Small Business management / |
Includes bibliographical references and index.
Part 1. Entrepreneurship : a world of opportunity. The entrepreneurial life -- Integrity and ethics : foundations for success in small business.
Part 2. Starting from scratch or joining an existing business. Starting a small business -- Franchises and buyouts -- The family business.
Part 3. Developing the new venture business plan. The business plan : visualizing the dream -- The marketing plan -- The organizational plan : teams, legal structures, alliances, and directors -- The location plan -- Understanding a firms financial statements -- Forecasting financial requirements -- A firm's sources of financing -- Planning for the harvest.
Part 4. Focusing on the customer : marketing growth strategies: Building customer relationships -- Product development and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global opportunities for small business.
Part 5. Managing growth in the small business. Professional management and the small business -- Managing human resources -- Managing operations -- Managing the firms assets -- Managing risk in the small business.
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