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Principles of integrated marketing communications / Lawrence Ang.

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Material type: Text

TextPublisher: Melbourne VIC, Australia : Cambridge University Press, 2014Description: xii, 401 p: illustrations, charts ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
L	Maasai Mara University Library -Main Campus	HF5415.12 .A54 2014 (Browse shelf(Opens below))	Available	20038275

Includes bibliographical references and index.

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