MAASAI MARA UNIVERSITY

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1.
CIM Coursebook : Delivering customer value through marketing/ Colin Linton. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Elsevier, 2009
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HF5415.1265 .D328 2009.

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2.
Strategic management of technological innovation / Melissa A. Schilling. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2005
Online resources:
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HD45 .S3353 2005.

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3.
New products management / Merle Crawford, Anthony Di Benedetto. by Series: The Irwin/McGraw-Hill series in finance, insurance and real estate
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2003
Online resources:
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HF5415.153.C72 2003.

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4.
Strategy is destiny : how strategy-making shapes a company's future / Robert A. Burgelman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c2002
Online resources:
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HD9696.S44 2002.

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5.
Customer-centered products : creating successful products through smart requirements management / Ivy F. Hooks & Kristin A. Farry. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c2001
Online resources:
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: TS170.H66 2001.

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6.
New products management / Merle Crawford, Anthony Di Benedetto. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Online resources:
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HF5415.53.C72 2006.

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7.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2005
Online resources:
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HF5415.153.K53 2005.

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8.
Find your next : using the business genome approach to find your company's next competitive edge / by Andrea Kates. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HF5415.153 .K374 2012.

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9.
Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne. by
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Copyright date: ©2017
Availability: Items available for loan: Maasai Mara University Library -Main Campus (1)Call number: HF 5415.I53 .K52 2017.

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